In Sweden, more than 50% of the population is having some type of dietary restriction. This includes anything from not enjoying eating mushrooms, eating vegan, having dietary restrictions due to diseases to being deadly allergic to nuts.
Nutrie’s mission is to simplify the life for people with dietary restrictions and preferences. This covers the full spectra of food consumption, ranging from physical and online grocery shopping to restaurant visits and dinner with friends. The offer is a platform consisting of firstly an app for end-users to help them decoding and understanding the nutritional content of food and if it is suitable for their dietary profile. Secondly, an API with the same purpose but being targeted towards businesses. In the end, the different solutions for the platform funnels down to eating the person having the dietary restriction.