We welcome Vividye to the pre-accelerator Encubation
Fashion trends are becoming more and more short-lived every year. Fashion consumers want tokeep up with the latest crazes, so inexpensive fast fashion is taking over the industry. This increasing demand for new clothing items is leading to an irrational expenditure of water, fertilizers, pesticides and other non-renewable resources used in industrial agriculture and production.
Vividye has developed a resource-efficient dyeing technology that can be used to apply all sorts of colors and designs to textiles. Unlike other dyeing methods used in the industry today, their technology is designed to facilitate the removal of the applied color when it is no longer wanted without harming the material. In other words, it makes it possible to decolor and recolor old textiles, giving them a new life.
Vividye is a project from Chalmers School of Entreprenuership.
Name of the founders: Romain Bordes, Anna-Karin Hellström, Eric Henriksson Martí, Gustav Larsson-Utas & Johanna Nissén Karlsson
Phone: +46 (0) 709 480020
Visiting address: Vera Sandbergs allé 8, 411 33 Gothenburg