Isabella Palmgren wins Postcode Lotteries Green Challenge & 500 000 EURO to Mimbly

The Postcode Lotteries Green Challenge is one of the largest competitions in the field of sustainable entrepreneurship. Green start-ups from Germany, Great Britain, the Netherlands, Norway and Sweden can submit their promising sustainable business plans. The winner receives €500,000 to further develop the product or service, and to bring it to market. The runner-up will receive €200,000 and the three other finalists will receive €100,000 each. An international jury selects the winner and runner-up. In addition to the prize money, all finalists will receive over six months of expert coaching to optimise their business opportunities.

Announced winners of 2021: Mimbly with CEO Isabella Palmgren

Last week it was announced that Isabella Palmgren of the Swedish green start-up Mimbly has won the 2021 Postcode Lotteries Green Challenge. Five finalists pitched products and services designed to make the world more sustainable to an international jury at the Green Challenge final. The jurors awarded the grand prize of €500,000 to Mimbly for its Mimbox, a technology that recycles washing machine water, saves energy and filters out microplastics from waste streams.


Mimbly is a portfolio company to Chalmers Ventures