Lean Customer Development with Cindy Alvarez

Tuesday, November 14, 2017 13:00

Veras Gräsmatta

We are super stoked to have Cindy Alvarez auther of Lean Customer Development and Principal Design Researcher at Microsoft and former Head of Products and Customer Development at KISSMetric with us to talk about Lean Customer Development in order to solve bigger problems and build better products. 

The event will be divided into two session starting with a 1 hour talk on scrappy data methods for startups and will continue with a 3 hour workshop practicing customer development *

Scrappy data methods for startups ~ 1 hour talk 

  • How to think about measuring success
  • Learn by analogy (other peoples’ products)
  • Asking smart qualitative questions
  • Q&A
Practicing customer development ~ 3 hour workshop** 
  • Forming your hypothesis
  • Identifying your target customer
  • Mock interview 1
  • What you should be learning
  • Asking non-biased questions
  • Mock interview 2
  • Making sense of what you learned

Get your ticket HERE

More on Cindy:
What do your customers really need? Cindy Alvarez has helped a variety of startups – and now Microsoft – answer that question. She’s the author of Lean Customer Development: Build Products Your Customers Will Buy, a principal design researcher in Microsoft’s developer division, a startup advisor, and a trainer for O’Reilly media. Her background spans psychology, behavioral economics, user experience, and Lean Startup tactics. You can follow her at @cindyalvarez.

* We’ll only have about 75 seats for this one
**Chalmers Ventures portfolio companies will have priority